Abe of Abe’s Smoke Shop is deliberately building somewhere other than work and home – and deliberately capping the business at three locations.

Dan Serard of Cannabis Creative Group calls build-it-and-they-will-come the kiss of death – and still puts SEO first for cannabis discovery.

Mark Gillilan of Kyoto Botanicals says the percentage does not matter – it is the milligrams. A plain-language guide to reading a label properly.

Paul Miller makes a case the industry rarely voices – you can be well-spoken and genuinely supportive of cannabis without being a daily consumer.